This business of making stuff up

It makes you think about how we have months named after Roman emperors and days named after out of date gods.  (Which is really cool actually, and if you abandon that, you're left with French Revolution-type names like "Fog," and "Heat," although apparently the Bulgarians, Romanians and other Eastern Europeans call their months that as well.) 

And the perfection of certain English words.

"Moonshine," for instance.  Perhaps only bettered by "hooch." Hooch.  (What in the world can I use...moon...stars...sun...oh, God, be original...
...
...
...maybe it'll come to me later.)

And to top it all off, you have to strive to make the stuff up, but you don't want to reader to think about it.